The logo is the face of the brand
A great logo ise easily recongnizable, conveys something core about the brand, and will stand the test of time.
![](/media/2a0a66df-672a-4768-b5cf-94a65795bf27/l8oAXw/CeoWebsite/V3/Creative%20Website%20Images/ceo-logo-grid.png)
TAGLINE LOGOS
Use this version of the logo when it exists by itself, with no other context of what CEO is.
![](/media/e38f49ca-ac96-497b-bd23-d4821de31996/jolkhg/CEO-Plus/Branding/V3/GenericCeoLogos/CEO-Creating-Black.png?w=300)
![](/media/1a2ec13d-fe9e-45b3-8e83-b19a1265ac7c/cX1DgQ/CEO-Plus/Branding/V3/GenericCeoLogos/CEO-Powering-Black.png?w=300)
The purpose of these logos are to succinctly communicate our brand's value proposition in a memorable way.
PROGRAM LOGOS
Use the horizontal version of the logo as the primary default unless space limitations require the stacked version.
![](/media/3d9a06a0-facb-4e1b-b935-c71e2bf2eebc/l_m2Lw/CEO-Plus/Branding/V3/CeoProgramLogos/Shelby%20County%20CEO/CEO-ShelbyCounty-Horizontal-Black.png?w=300)
HORIZONTAL
![](/media/7faf564c-c192-49f9-bb2f-2a90bd60884f/A49QJw/CEO-Plus/Branding/V3/CeoProgramLogos/Shelby%20County%20CEO/CEO-ShelbyCounty-Stacked-Black.png?w=200)
STACKED
The program logo is the primary logo used by programs in order to build local recognition.
TAGLINE + PROGRAM LOGO
Use only when suffficient space is available. This logo is at the highest risk for legibility issues.
![](/media/009f2a54-f196-473d-a49f-84c1980ef25c/IbWtIw/CEO-Plus/Branding/V3/CeoProgramLogos/Shelby%20County%20CEO/CEO-ShelbyCounty-Horizontal-Powering-Black.png?w=300)
![](/media/f3e44466-55e1-4892-972a-edeecc85e454/sUpGOA/CEO-Plus/Branding/V3/CeoProgramLogos/Shelby%20County%20CEO/CEO-ShelbyCounty-Stacked-Creating-Black.png?w=200)
A great option that provides the most information about CEO in one mark.
Choose black or white based on the most contrast from the background.
![](/media/3d9a06a0-facb-4e1b-b935-c71e2bf2eebc/l_m2Lw/CEO-Plus/Branding/V3/CeoProgramLogos/Shelby%20County%20CEO/CEO-ShelbyCounty-Horizontal-Black.png?w=800)